Committed Leadership
Our team & PARTNERS
Each day, the Urban Design Center team manages a multitude of matters across several project types and industries. Staying on point and keeping our fingers on the pulse of transitioning issues and best practice methodologies is a challenge we embrace and relish the opportunity to deliver best in class services.
Our entire team works synergistically with our partners to ensure that we are presenting the most relevant and empowering methodologies, techniques and strategies to drive project performance and achieve the projected outcomes.
We are inspired by the visions and dreams so boldly shared with us by our clients and know that it's not just about bringing a project or idea to fruition, it's about moving the needle of change and facilitating sustainable growth.
Sherri Franklin
Chief Executive & Visionary Officer
Urban Design Center (UDC) is an entrepreneurial journey Sherri began 34 years ago. Her mission is singular: Help transform community and economic development visions into reality. To date, Sherri has managed the land-use entitlement, capital development and project management for over $275 million in subsidized affordable housing, infrastructure improvement, economic development and enterprise expansion projects totaling over $1.3 billion in value.
The launch of the UDC Resiliency Studio platform is her vision for a shared brain trust of “how to” elements she and other community development leaders have amassed through their decades of work driving initiatives for community change. As the muse behind the Resiliency Studio, Sherri now spends each day working to create a cavernous treasure of resources, tools and opportunities to empower community developers and entrepreneurs to expand their capacities and soar! Her motto is always “Onward & Upward”.
The launch of the UDC Resiliency Studio platform is her vision for a shared brain trust of “how to” elements she and other community development leaders have amassed through their decades of work driving initiatives for community change. As the muse behind the Resiliency Studio, Sherri now spends each day working to create a cavernous treasure of resources, tools and opportunities to empower community developers and entrepreneurs to expand their capacities and soar! Her motto is always “Onward & Upward”.
David C. Morrison, IV
Chief Technology & Chief Operations Officer
David keeps the systems and operations at Urban Design Center and our affiliated ventures humming. Our strategy to scale our services through our Resiliency Studio requires the integration of multiple software platforms and seamless communication networking to keep our clients, partners and members connected. David also leads our team and partner efforts to onboard new technologies for client operations.
A teacher by trade, David is works hand in hand with the Resiliency Studio professional development consultants to build their curriculums and structure their courses.
A teacher by trade, David is works hand in hand with the Resiliency Studio professional development consultants to build their curriculums and structure their courses.
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